Qualitative Marketing Software -QMSoft- and Smarter Software Sponsor Joint Desktop Mailing Promotion.

CLEARWATER, Fla.--(BUSINESS WIRE)--June 29, 1999--

Small Business Community Can Now Use QMSoft's Centrus(TM) Online Site and Receive Smarter Software's Address PRO(TM) 3.0 Software Free (for

up to a Year) to Reduce Direct Mail Costs

Qualitative Marketing Software Inc. (www.qmsoft.com), a recognized leader in on-demand data enhancement and data quality technology for enterprise solutions, and Smarter Software (www.smartersoft.com) today announced a new joint marketing program that allows both new and existing small-business customers of QMSoft's Centrus Online Web site to receive Smarter Software's Address PRO 3.0 software free for up to a year.

Centrus Online (www.centrusonline.com) is an innovative and secure, Internet-based resource for real-time high precision data quality, enhancement and spatial analysis processing services on the desktop, while Address PRO 3.0 is acknowledged as the ultimate CASS/PAVE Desktop Mail System for Windows 95/NT.

"Through this first-time promotion, the small-business community will now have all the tools necessary to fully complete an advertising and direct mail campaign," said Paul Wray, president and co-founder of QMSoft. "Our Centrus Online site allows marketers of a variety of small businesses to reach targeted prospects in geographic relationships to the products or services they provide. The speed, accuracy, flexibility and ease-of-use of Centrus Online combined with one of the premier Windows-based desktop mailing systems in Smarter's software, delivers to the small-business marketer a comprehensive tools package needed to reach the most qualified prospects at the lowest cost."

Under the exact terms of this new promotion, customers that purchase $500 worth of prospect names from Centrus Online will qualify to receive Address PRO 3.0 for free for a 60-day period, and those that buy an additional $500 worth of names will receive a 60-day extension. Moreover, customers that opt to purchase $2,000 worth of names up front qualify to receive the Address PRO 3.0 software free for a one-year period. Once the free usage timeframes expire, customers will have the option to buy the software at standard rates, or return it. All sales of Address PRO 3.0 will be fulfilled by Smarter Software, and the names to be acquired from Centrus Online must be paid for (credit cards are accepted over a secure line) before the software can be shipped.

The promotion--ideal for retailers, contractors, real estate agents, doctors, dentists, professionals, home service companies and SOHO businesses--is being offered for an unlimited period of time.

Affordable, stringently secure and easy-to-use, QMSoft's Centrus Online provides both large and small organizations with access to comprehensive data quality, enhancement and spatial analysis technology on a real-time basis via the Internet. It effectively serves as a gateway to a broad selection of QMSoft's critically acclaimed data enhancement and data quality technology. It uniquely provides marketers with entry to National Household databases in the hundreds of thousands of records or less range, with access to the same data stores traditionally reserved for much larger files. With Centrus Online, users can clean, acquire and append customer and prospect data quickly and accurately.

Featuring lightning-fast performance and easy operation, Smarter Software's versatile Address PRO system effectively does it all--parses each record, fixes poorly formatted or misspelled address elements, corrects ZIP codes and adds ZIP+4. In addition, it can assign Carrier Route, Delivery Point Bar Codes (DPBC), Line of Travel (LOT) codes and check digits, as well as create and print Postal Form 3553. The Address PRO system also supports Bulk Mail Center (BMC) and Sectional Center Facility (SCF) entry point destination discounts, making it possible for users to enjoy additional reductions in postage costs.

Address PRO 3.0 fully supports many popular databases, including Microsoft Access, Microsoft Excel Spreadsheets, dBase, FoxPro, Clipper, Paradox and ASCII. Other noteworthy features include advanced label output and export capabilities, database viewing and editing capabilities, global field replacing, multi-line address support, an optional ZIP+4 geocoding module, and much more.

For more information about this new joint marketing promotion, contact QMSoft by phone at 800.782.7988, visit www.qmsoft.com on the World Wide Web, or contact Smarter Software by phone at 888.545.3433 or visit the Smarter Software Web site at www.smartersoft.com.

About Qualitative Marketing Software

Qualitative Marketing Software Inc. (www.qmsoft.com) is a leading provider of geocoding, spatial analysis, data quality and data enhancement marketing software for building enterprise customer relationship management systems. QMSoft offers its software and services directly to Fortune 2000 companies in targeted industries such as property & casualty insurance, retail, telecommunications, utilities and e-commerce, as well as through business alliances with Oracle, Claritas, SAS Institute, ESRI, NDS, Object/FX, Rubric Software and Experian, among others. QMSoft supports a wide variety of integration levels for local, client/server and Internet applications built with C, C++, Java, Visual Basic, Delphi and PowerBuilder, and a full spectrum of computing platforms, including Windows 95/98/NT, Unix and OS/390 (formerly MVS). Founded in 1992, QMSoft is a privately held company headquartered in Clearwater, Fla., with regional offices in New York, Chicago, La Crosse, Wis., Atlanta, Dallas, San Diego and Los Angeles, as well as its product development center in Boulder, Colo.

About Smarter Software Inc.

Smarter Software Inc., a recognized leader nationwide in direct and database marketing, provides economical desktop solutions for smaller enterprises. Smarter offers the fastest and most accurate mail system in the industry, unleashing the ability to presort and geocode, as well as providing CASS-certified address correction and coding. It combines advanced features and functionality with remarkable ease of use for markets such as hospitals, non-profit organizations and direct marketing firms. Smarter supports a wide variety of integration levels and platforms, including Windows 95/NT workstation, as well as local area networks. Contact managers such as ACT!, GoldMine and TeleMagic, among others, are compatible with Smarter solutions. The software sits seamlessly on top of databases, such as Microsoft Access, dBase, FoxPro, Paradox and ASCII. Smarter Software is a privately held company based in Tampa Bay, Fla.